We are writing to you because we feel that the peas illustrated on your package of frozen peas are a most unattractive color. We are referring to the 16 oz. plastic package that shows three or four pods, one of them split open, with peas rolling out near them. The peas are a dull yellow green, more the color of pea soup than fresh peas and nothing like the actual color of your peas, which are a nice bright dark green. The depicted peas are, moreover, about three times the size of the actual peas inside the package, which, together with their dull color, makes them even less appealing — they appear to be past their maturity and mealy in texture. Additionally, the color of your illustrated peas contrasts poorly with the color of the lettering and other decoration on your package, which is an almost harsh neon green. We have compared your depiction of peas to that of other frozen peas packages and yours is by far the least appealing. Most food manufacturers depict food on their packaging that is more attractive than the food inside and therefore deceptive. You are doing the opposite: you are falsely representing your peas as less attractive that they actually are. We enjoy your peas and do not want your business to suffer. Please reconsider your art.
He zeroed right in on the Cheetos. “This,” Witherly said, “is one of the most marvelously constructed foods on the planet, in terms of pure pleasure.” He ticked off a dozen attributes of the Cheetos that make the brain say more. But the one he focused on most was the puff’s uncanny ability to melt in the mouth. “It’s called vanishing caloric density,” Witherly said. “If something melts down quickly, your brain thinks that there’s no calories in it … you can just keep eating it forever.” (via The Extraordinary Science of Addictive Junk Food - NYTimes.com)
feel like what was supposed to stick with me about this article was that engineered/junk food is bad but instead, over a year later, what’s actually stuck is my amazement at how perfect cheetos are.